As a digital marketing service provider, we are on the lookout for more leads for our clients. It involves working on ways of bringing people who will, sooner or later, become customers/ clients to a business products and services.
Generating good leads is seldom easy and that’s why we commit our time, energy and resources to helping your business create and monitor leads while you focus on other aspects and routines.
We primarily apply the following techniques:
Content - Create and distribute content with a primary focus on education, not selling. Content can be produced in various formats—blogs, infographics, videos, case studies, white papers.
Social Media - Depending on your business, every social media platform can be a precious lead generation channel. Facebook, Twitter, Instagram and Snapchat are effective most businesses.
Pay- Per- Click Ads - Clicking on a PPC ad takes the visitor to a landing page, which collects the lead’s information. PPC ads work because they contain keywords relevant to your audience, plus they appear on page one of Google.
Display Ads - Also called banner ads, display ads are like print ads for digital. Crisp copy, a persuasive CTA (call-to-action), illustrations and animation are effective elements in display ads.
Affiliate Marketing - Marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals. It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program
Email - You get to initiate a one-to-one conversation with your recipient, while sharing a blog, inviting them for a webinar, informing them about a product update, or offering a discount.
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